GOING is where ages 13–18 practice the human skills school doesn’t grade. The ones that matter more as AI gets better. Then you go and use them for real.
You already know how to
But can you…
That is GOING.
We help teenagers become people who can make things happen.
Five letters. Five things you do, not five things you memorize. Tap one.
Understand yourself. Keep learning. Keep growing.
looks like:
Ask for feedback and actually use it.
Take responsibility for your choices, commitments and results.
looks like:
Keep the promise after motivation disappears.
Don’t wait to be told. Make the first move.
looks like:
Make the introduction before someone tells you to.
Learn how to deal with people, problems, setbacks and uncertainty.
looks like:
Handle disagreement without shutting down.
Take action. Follow through. Make things happen.
looks like:
Finish the thing nobody is grading.
Teenagers already have unlimited information. What they need is practice. Every week runs the same loop, the way an athlete trains. It is how adults get coached, rebuilt for teenagers.
Principle → behavior
Each week takes one principle experienced leaders rely on and turns it into one behavior a teenager can actually do.
Live practice
You rehearse it in the session first, with your cohort, where a rough first attempt costs nothing.
Real-world mission
Then you use it for real: at school, on a team, in a club or at home, with a real person on the other side.
Mentor feedback
A mentor asks three questions. What was agreed? What happened? What changes next?
Evidence of growth
You keep the evidence: what you finished, who confirmed it, and what you repaired when you missed.
One week. One principle. One real action, with a real person on the other side.
This is a real GOING mission, from the accountability week. It is small on purpose. The answer does not have to be perfect: a promise that was renegotiated, or missed and then honestly repaired, is logged as exactly that. Nobody is chased, and nobody is graded on being perfect.
Mission: Accountability
Sample mission
Principle
Real-world mission: One promise, no chasing
Promise one thing someone actually needs from you.
Proof, within 72 hours
They confirm it arrived, usable and on time. If you miss, you say so and repair it.
Mentor check-in
Logged as one of
GOING happens where your life already is: your team, your class, your group chat. Here is what a few weeks feel like.
10 questions. 2 minutes. No grades.
For parents
School teaches them what to know. Who teaches them how to make things happen?
Schools teach important academic knowledge. Many of the capabilities young people need later are learned inconsistently, or by accident.
GOING creates a structured place to practice them earlier. It is built on leadership, coaching, accountability and mentorship principles that experienced adults rely on, redesigned for a teenager’s stage of life. The program is new. The thinking behind it is not.
Why wait until 35 to learn what matters at 15? Executives, athletes and entrepreneurs use coaches because practice, feedback and accountability are how people actually improve. Your teenager can start now.
And as AI makes information cheaper, the human capabilities become more valuable, not less. Technology changes. Human capability still matters.
Ten questions. How many could your teenager confidently do today? Try the GOING Test
We are preparing the first founding cohort: a 12-week coaching experience for ages 13–15. Challenging, structured, and built to change what a teenager does, not what they can recite.
Foundation Track
Ages 13–15
First cohort
Launch Track
Ages 16–18
In design
The first cohort is intentionally small. The families in it are the first to see GOING up close, and the ones we listen to most.
Priority access to the first cohort and to GOING Day.
Your questions go to the person building the program.
Founding families are asked what is working, and it changes what we do.
Invitations to parent sessions as the first cohort runs.
Why do successful adults spend decades learning communication, accountability, negotiation, relationships, resilience and leadership, instead of being taught those skills earlier?
That question is where GOING started. After years working across business, investing, development and international environments, and working closely with experienced leaders, Lin Li came to a simple conclusion: many of the most valuable adult capabilities can be redesigned and taught much earlier.
Lin Li, Founder & Product ArchitectRead the full story
Teenagers aged 13 to 18. The first cohort, the Founding Lab, is for ages 13–15 on the Foundation Track. A Launch Track for ages 16 to 18 is in design.
Each week: one 60-minute live session with practice, one real-world mission in a setting they already belong to, and a mentor check-in. In the accountability week, for example, a student promises one thing someone actually needs, delivers it within 72 hours, and reviews what happened with a mentor.
Sessions are live. The format and location for the first cohort are still being finalized. Families on the Founding List hear first.
We are preparing the first founding cohort for 2027. The start date is still being finalized. Families on the Founding List hear first.
Tuition is still being finalized. Families on the Founding List hear first. Joining the list costs nothing.
By design. No adult is ever alone with a student. Missions happen in settings the student already belongs to, or in supervised GOING sessions. Nothing has to be posted publicly. There are no leaderboards or personality scores. Every adult who works with students passes a background check and completes child-safety training before their first session, and the full safeguarding policy is shared with every family before the Founding Lab begins.
Yes. Joining the list is not an application and not a commitment. It tells us you are interested, and it means you hear about GOING Day, parent briefings and the first cohort before anyone else.
If you’re a parent
Be first to hear when the founding cohort opens.